Utilizing Pinterest for Blog Promotion
I tweeted yesterday about one gripe I have about blog posts.
I hate when blog posts don’t have a good photo to pin on Pinterest. I like to save info there for when I’m ready to use it. No pic = no pin
— Lauren Simonis (@SimonisLauren) April 28, 2015
Let me elaborate. I use Pinterest mainly to store information that may not be useful for me now, like posts about querying, that will be helpful in the future. In general, Pinterest a hub for information that I think is or will be helpful. What is unhelpful is when I come across a post or article that has no images associated with it. It doesn’t allow me to save this information how I want to – with a clear image to remind me what I’m pinning.
There are two problems that revolve around this: bad images or no images. Bad images can be managed by me, I just have to make sure my text in the pin is helpful. But when there isn’t any image? Well, guess what. I’m not coming back to your blog even if I do find your information valuable because I have no way to save it with the rest of the posts I want to revisit.
But this tweet sparked something – not everyone knows the basics of Pinterest. With that in mind, I’ll go through some of the most simple things to understand how it works, and how to make your blog compatible.
When someone wants to pin a blog post or article, they are on that page and either use a button on the page (like I have at the bottom of each post) or they typically will have a Pin It button as an add-on to their browser. The user is then given a list of all the images they can chose from to associate with that page/post/article.
They then can update the caption to something more appropriate, if need be, and place it on a board for organizational purposes.
When you don’t have any images specific to a post, you are limited to the site’s logo or other miscellaneous images found in side rails or the footer.
No images on the page? Guess no one is pinning your great post/article.
Make your blog pin-able
Here are some quick tips to make sure your readers can save your posts on Pinterest in the most beneficial way to both your reader AND yourself.
- Use images in your posts. They don’t have to be featured images or anything fancy. If I like a post enough, I’ll use whatever image I can to save it to my boards on Pinterest. An easy way to use images is to look for Creative Commons images on Flickr. That’s where most of my featured images come from. If you want to learn some more specifics about types of images that work well, check out this great post by Briana Mae Morgan.
- Pin your own posts. I’ve only recently started doing this, but I’m feeling good about it. Basically, put your posts out there by pinning them to one of your boards. You can pin using the methods I described earlier, or use a more ‘advanced’ method. I’m doing something a bit more fancy – I’ve been creating images specific for Pinterest – not using them on my posts (yet). When in Pinterest, you can click on the little plus sign in the bottom right of the screen and use the option “Upload a Pin.” You can then upload an image, paste a link to the desired post/page/article, and give it a description. That way you can have your posts floating around Pinterest before a reader even pins it!
It’s really that easy! If you have questions, feel free to leave a comment or get in touch with me via social media. I love helping out other bloggers, so don’t be shy!